HYUNDAI MOTOR AMERICA & INNOCEAN WORLDWIDE

Auto Shows

Perhaps no other relationship examplifies the full capabilities and commitment of ARTS4ALL as that with INNOCEAN and their client, Hyundai Motor America. In 2015, capping a decade-long relationship with the Hyundai brand, A4A became Innocean’s single source media content provider for all Hyundai U.S. Auto Shows, a collaboration that continues to expand and grow stronger season after season.

WHAT WE DO

From a 20-minute brand playlist on a massive 70-foot wide LED screen to a double-sided Vertical 3-screen LCD array (with a different playlist on each side), and from Angled LED columns to Engine LCD displays, everything digital in Hyundai’s auto show booths is created by A4A. Included, of course, are our signature Color & Trim and Wheel Stand touch applications. Over the years, our services have expanded to include live action lifestyle vehicle shoots, dealership design videos, major event documentations, and original racing video shoots.

GENESIS MOTOR AMERICA & INNOCEAN WORLDWIDE

Auto Shows

When the GENESIS brand was born, the success of our relationship with INNOCEAN and Hyundai yielded a wonderful and unexpected fruit. A4A was called upon to create the media for the brand’s first ever stand alone presence at the 2016 Detroit Auto Show, and then fully activate the original Genesis kit design at the  New York Auto Show three months later. In the four years since, that relationship has continued across all U.S. Auto Shows, and has expanded to include special activations such as the Super Bowl and the production of select press events.

What we do

Starting with an original brand video concept that has continued to evolve over the seasons, our involvement with the birth of an exciting new automotive brand has been some of our most rewarding work. Another highlight among our many contributions has been the design and development of an elegant, bespoke digital wheel stand application for each of the brand’s models, which has continued to grow as the Genesis line up expands and has been used at events well beyond the auto show environment, including airports, shopping centers, and even the brand’s U.S. headquarters lobby in Fountain Valley.

TRIDIUM & GEORGE P. JOHNSON

CORPORATE EVENTS – Live or Virtual

Creating content for conferences, keynote addresses, and national or global meetings is one of A4A’s major strengths. And few things get our creative juices flowing more than producing rousing Opening videos for an audience of thousands, whether in person or online. When the same client comes back for more and wants a completely new look & feel, like our friends at GPJ’s Boston office did with the bi-annual NIAGARA Summit in Las Vegas, well, then we really are in our element!

WHAT WE DO

The original Niagara Summit opening video on the left gave us a chance to flex our 3D and motion design muscles on a limited budget. Two years later, with Tridium launching a whole new brand look, we took a different approach with a more modern color scheme, sleeker graphics, and a reliance on the human element with original narration and green screen talent.

Beyond opening videos, our corporate meeting work extends to all aspects of a live event, including walk in/walk out media design, multiscreen experiences, speaker content, and event documentation. We have even staged a private musical performance by John Legend for Stella Artois, further proving that A4A has the flexibility and expertise to deliver what the clients need, when they need it. And that includes online media and technology for virtual events.

TOYOTA & MC²

Tours and Interactives

There are many ways in which A4A can support national and international tours, as we have done with our partners at MC² and their clients at Honda and Toyota. And perhaps none has been more ambitious than the North American edition of Toyota’s Ever Better Expedition, a herculean effort that saw 23 Toyota vehicles driven by engineer drivers for more than 18,000 miles across the continent over 110 days. A4A was there for the entire journey, capturing the experience on 36 GoPro cameras and feeding the client selects on a daily basis.

WHAT WE DO

Not every project is as crazy as having an A4A crew embedded in an expedition across the U.S. and parts of Mexico and Canada for 4 months, handling 36 cameras and 24 hard drives with 50 hours of footage daily!

To further demonstrate our versatility, we then converted the entire tour documentation into an interactive experience to promote the Ever Better Expedition at auto shows and other events across the country.

Albert Hasson

Principal / Lead Producer

Albert founded ARTS4ALL in early 2014, following a 2-year stint as the Executive Producer and West Cost General Manager of Spinifex Group. The creation of a full service media production company was the culmination of a 25-year producing career that had spanned from narrative feature films to corporate video shoots on five continents, and from live repertory theatre to film festivals and interactive events. Albert is very happy to have come full circle with A4A, a creative endeavor that brings to bear a perfect balance of his varied experience in marketing, finance, theatre and film.

SOME OF THE BRANDS WE HAVE LOVED WORKING ON

Our trusted clients and partners over the years